visual identity
8:16 AM Wednesday, January 21, 2015
Fox on
the Hill is a small animation studio that works in short film and assist larger
companies in make animations in larger projects, typically working in a fairly
cartoony style. Fox on the Hill is quirky, mischievous and a relaxed studio,
much like our little fluffy mascot fox. I wanted to give it an cheerful look
with a pale orange to not hurt the eyes yet still give it that popping feeling,
with the colour orange being a colour that generally people associated with
cheerfulness. And the minimalistic look gives it a clean edge look, which is
what I general prefer as a personal preference.
For the
items I chose to use being a stuffed animal fox and a flashlight that
silhouette the logo. The fox stuffed animal was intended for children since the
studio will most likely gear towards young children and it also doubles as
showing off out fluffy mascot in an appealing way. The flashlight was used
since I wanted to do something no one has ever done; I have never seen some one
advertise on the light of a flashlight, and I’d also like to say that it’s a
throw back to old animations projected onto white screen and done with lights. I
wanted to show on outside of the box think but show a cheerful childish side.
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